Question 1

How to add cyclone press to your Google My Business page

Accepted Answer

Google My Business is how you manage the business information that shows up in the Google search results (the sidebar that shows your location, business name, hours, etc. It's incredibly important to make sure this information is up to date. In order to help you manage or verify your Google My Business account, follow the steps below.

Add cyclone press as GMB Manager

Go to business.google.com (while signed in under your business Google account)
On the business location you're sharing, click the 'See Your Profile' button
Click the kebab icon
Click the blue ‘Add users’ button in the top right
Click Business Profile Settings
Click Managers
Paste in our agency location ID (5394040259)
Select the ‘cyclone press clients’ box that pops up
Leave role as Manager
Click the blue ‘Invite’ button in bottom right

Question 2

How to Claim and Verify Your Google Business Listing

Accepted Answer

One of the most important steps for every business is to claim (and verify) your listing on Google. It’s what shows up in the sidebar during a Google search, and it should always be kept up to date with your current address, hours, and other information. Anyone can suggest edits to these listings, and it’s much easier to manage and prevent malicious edits when you’ve claimed your listing.

First, make sure you haven't already claimed your listing:

Sign in to Google with your business email
Go to google.com and search for your business. In the sidebar that pops up with your business listing, check to see if it says Edit your business information (see screenshots below - photo on left shows a claimed listing). If it does, you've already claimed it, and you can click that link to update information or verify the listing
If it says Own this business? proceed with instructions below

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/Ed4jBnnRiB/resources/4jnDmBOBgH/google-listings.jpg (google-listings.jpg)

How to Claim Your Google Business Listing from Search Sidebar

Q: How to hide pages or posts from Google

Navigate to the specific page or post, and find the Post SEO Settings window Select the Visibility tab and change the settings to the following: Indexing: noindex

While signed in to Google with your business email and looking at the business sidebar listing above, click Own this business?
Click Manage Now and follow the prompts

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/Ed4jBnnRiB/resources/EqP9vnYz5U/google-biz-own-this-business.jpg (google-biz-own-this-business.jpg)

How to Verify Your Google Business Listing:

Once you've claimed your listing, make sure to verify it.

Sign in to Google My Business
Choose the business location you'd like to verify, then click Verify now
Depending on your type of business, you can verify by phone, mail or email
Once verified, you'll see a green checkmark next to the business location

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/Ed4jBnnRiB/resources/Xzlg9WktIP/google%20my%20biz%20verified.png (google my biz verified.png)

Google Help Article

Question 3

How to hide pages or posts from Google

Accepted Answer

Navigate to the specific page or post, and find the Post SEO Settings window
Select the Visibility tab and change the settings to the following:

Indexing: noindex

Question 4

How to add a Meta Title/Description for Google

Accepted Answer

We use SEO Framework on all websites, which shows a little category box next to every post and page. It should be completely green if everything is set up properly:

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/Ed4jBnnRiB/resources/6oeKbXIWuk/SEO-Framework-Green.png (SEO-Framework-Green.png)

T = Title

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/Ed4jBnnRiB/resources/Rar4t6dpFW/Post-SEO-General.png (Post-SEO-General.png)

Meta Title: The page or post title will automatically be assigned as the meta title, which is usually fine. If it’s not green, you might need to check the box to remove the blog name (if it’s too long), or add keywords to the title (if it’s too short).

Meta Description: It’s best to copy the first couple sentences of your page and post, then paste it into the meta description and rewrite to be as short and descriptive as possible. This is the blurb that shows under the Meta Title when your page shows up on Google.

This is really all you need to do for most pages/posts.

If you want to assign different titles or a fallback image for social media, you can do that in the Social tab:

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/Ed4jBnnRiB/resources/njIQN0gZSb/Post-SEO-Social-1200x888.png (Post-SEO-Social-1200x888.png)

The Visibility tab is where you hide pages or posts from search results. See this help article for more on hiding pages.

Question 5

How to track link clicks with Google Analytics (UTM Parameters)

Accepted Answer

These are tags you add to a link (URL) so you can see where traffic is coming from in your Google Analytics dashboard. You could use this for seeing how many website views you’re getting from your email signature, for example. It’s easy (and free) with Google’s URL Builder tool.

Navigate to Google’s URL Builder
Open the page you're linking to, and copy the full URL with prefix (https://www.yourwebsite.com).
Paste in that Website URL.
Type in the campaign source, This is the origin or platform, such as newsletter or linkedin.
Type in the campaign medium. This is the category or type of source, such as email or qr-code.
Type in the specific campaign name. This is the current promotion, such as event or sale.
You can ignore the optional Term and Content fields. Those are generally for paid ads.
Scroll down to the Share box and click Copy URL. It will look something like this: https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer (Optional: click Convert URL to a Short Link if you have a Bit.ly account and you'll end up with bit.ly/link that tracks clicks).
Paste the copied URL in your email newsletter, LinkedIn post, or wherever you're using it.

Important Note: when adding a link in most services, you have the option to use custom anchor text. This means you can type "mywebsite.com", select that text, add link, and paste in the long trackable link, then save. It looks like your base URL, short and clean, but it still uses the UTM parameters.

A few best practices:

Use lowercase. Case matters (linkedin and LinkedIn will create two different tracking categories).
Use dashes.
Use the same source/medium consistently (facebook and facebook-post will create two different tracking categories).

See Google's help article for more information.

How to add cyclone press to your Google My Business page

How to Claim and Verify Your Google Business Listing

How to hide pages or posts from Google

How to add a Meta Title/Description for Google

How to track link clicks with Google Analytics (UTM Parameters)

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